YSL's monthly brand performance on Alibaba averages over €7 million, with 88.5% of sales coming from Taobao and Taobao Global Buy, predominantly in the C2C market. The top performing Daigou groups hail from Hong Kong, the UK, and France. Hong Kong Daigou continue to lead, but the UK has seen remarkable growth in June, suggesting a shift. When considering Europe as a whole, including the UK, France, and Russia, the majority of YSL's Alibaba sales can be attributed to this region rather than the Asia-Pacific.
Kiehl's monthly brand performance on Alibaba exceeds €3.3 million, with 72% of sales coming from Taobao and Taobao Global Buy. Hong Kong Daigou contribute around 9% - 10% of overall Alibaba sales, followed by the US, France, and Korea. US Daigou pose a significant competition to those from Hong Kong, despite the latter's fast logistics, as US prices are more competitive.
Lancôme's monthly brand performance on Alibaba surpasses €5.9 million, with 59% of sales attributed to Taobao and Taobao Global Buy. Although Hong Kong Daigou continue to lead, France, Russia, and US Daigou also play significant roles in overall performance.
GAB's sales on Alibaba remain stable at around €3.4 million each month from April to June 2017, with 59% of sales from Taobao and Taobao Global Buy. Despite Hong Kong Daigou maintaining the top position, there has been a noticeable decline in sales over the past three months, while UK GAB Daigou sales have slightly increased.
Shu Uemura's monthly brand performance on Alibaba exceeds €1 million, with 67% of sales attributed to Taobao and Taobao Global Buy. Japan's Daigou dominate the C2C market for Shu Uemura, contributing five times the sales value of Hong Kong Daigou within Alibaba platforms.
Biotherm's monthly brand performance on Alibaba exceeds €1.3 million, with 46% of sales attributed to Taobao and Taobao Global Buy. Recent market analysis indicates that while Hong Kong Daigou lead the market, Daigou in France also significantly contribute to overall performance.
