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Target Market

We are dedicated to helping brands succeed in the international market. Whether you're venturing into overseas markets for the first time or looking to expand existing international business, we provide customized solutions to meet your needs.

Target Markets

We specialize in assisting brands in expanding into overseas markets. Our sales and marketing efforts are not confined solely to China; we collaborate with brands across the entire APAC region, where local sales channels and consumer preferences play pivotal roles in driving prosperity. Our business and team cater to three major markets in APAC: ANZ, the Great Bay Area, mainland China, and beyond.

Australia & New Zealand

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Australia and New Zealand are the two major destination countries for Chinese migrants and international students. The two countries together form a big local Chinese consumer market with a 1,445,289 Chinese population and have become a booming CBEC market to China.

01. Domestic eCommerce.

Ecommerce sales on domestically-based ecommerce sites make up most of the overall ecommerce market. The two largest ecommerce platforms are eBay AU and Amazon AU. The remainder of B2C eCommerce takes place at the individual companies’ websites. 

02. Cross-Border eCommerce.

In 2022, 28% of Australians purchased products from international sellers. Australia Post reports that 40% of recent purchases by Australian shoppers came from China. The US has lost share over the past two years and now accounts for 21% of overseas purchases, followed by the UK (14%), Hong Kong (6%) and New Zealand (3%).

Greater China

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China, with its rapid economic growth and status as the world's most populous nation, is a market coveted by all. The Cross-Border E-Commerce sector in China is projected to surpass $150 billion USD in 2020. The expanding middle class in China serves as the primary catalyst driving demand for healthier, higher-quality, more distinctive, and luxurious experiences.

01. The extensive Cross-Border E-Commerce (CBEC) market in China thrives due to the confidence of Chinese consumers who regularly buy foreign goods online.

02. Chinese outbound tourists are driving retail sales growth in local markets

03. WeChat, RED, TikTok has become a comprehensive online ecosystem from social media to e-commerce.

The Greater Bay Area

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The Guangdong-Hong Kong-Macao Greater Bay Area comprises nine cities within Guangdong Province and two Special Administrative Regions (SARs) in Southern China, namely Hong Kong and Macao. This region, boasting a population of approximately 70 million individuals, contributes to 37% of China's exports and 12% of China's GDP.

01. The top three cities contributing the greatest GDP are Hong Kong, Shenzhen and Guangzhou.

02. Three of the world's top 10 container ports are also located within the Greater Bay Area.

03. Tourism plays significant importance in Hong Kong's economy, and the tourism sector within the Greater Bay Area is particularly crucial for Hong Kong's retail brands.

South East Asia

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Southeast Asia has the largest overseas Chinese population outside of China and is a top destination for Chinese travelers. The Chinese communities in these countries are key consumers driving growth in many business categories such as beauty, cosmetics, skincare, fashion and luxury goods.

01. The Largest Chinese Community

02. ASEAN is China's largest trading partner

03. The expanding group of Chinese travelers increasingly favors ASEAN nations as their top destinations.

Market Insights

How to Sell and Promote your Brands to China

How to Sell & Export your Brands to Greater China?

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